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Subin Jacob is a Senior Product Designer based in Toronto.

I’m a Senior Product Designer with 7+ years of experience designing B2B SaaS and enterprise products. I turn complex workflows into clear, polished experiences across onboarding, search, operational tools, and design systems.
CASE STUDY
ApplyBoost 2.0 : Designing a clearer path from student interest to advisor connection
Choosing study abroad support can feel overwhelmin, from finding the right advisor to knowing what happens next. For ApplyBoost, I redesigned onboarding and lead-management experiences to make the journey clearer for students and more manageable for Recruitment Partners.

CASE STUDY
Crystal Design System : Designing a shared language for faster, more consistent product experiences
As ApplyBoard scaled, teams needed a clearer way to design and ship across multiple product and web surfaces. For Crystal, I helped build a shared design system that reduced UI fragmentation, improved collaboration, and gave teams a reusable foundation for creating consistent digital experiences.

Other Recent Projects
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